What is this mysterious Tesla unveiled on August 29, 2025?
This page is translated from the original post "Quelle est cette mystérieuse Tesla présentée le 29 août 2025 ?" in French.
- 28/08/2025 9:40
Tesla Europe tweeted the reveal of a new product on August 29, 2025, along with a short video. Speculation is running high.
Some believe they recognize the rear spoiler of a Tesla Model Y Performance. Others do not, but rather see unknown shapes that could suggest the long-awaited arrival of a small Tesla initially designed for the European market. And that is the cause of much interpretation.
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Why a tweet reserved for Europe?
Internet has obviously gone wild: why a post on the Tesla Europe and Middle East thread of the manufacturer, and not on the official global thread? Is the information of secondary importance in the history of Tesla? Or is it yet another form of provocation in communication?
The simplest idea is obviously the arrival of a Performance version of the recently updated Model Y. Development prototypes have been running in Germany for months, but its commercialization will be global. Why would Europe get the first look, knowing that this trim represents less than 10% of Model Y sales?
We are far from a “game changer” to boost Tesla’s sales statistics, which have collapsed in Europe more than elsewhere. The highly controversial political affiliations of Elon Musk are the primary reason, along with the economic crisis and inflation that are driving customers toward more affordable products.
What is certain is that American fans are once again annoyed: new releases are never launched there. In the United States, Tesla focuses on its pro-FSD autonomous driving propaganda, which is becoming tedious. Customers want new features to experience sensations, but ultimately to settle into private taxis.
Tesla segments the expertise of its research offices, and Germany – and Europe by extension – is indeed in charge of developing sporty versions. Once developed, these Performance trims are rolled out to other markets, in China and North America.
Finally an affordable city car?
Nevertheless, despite the title of the Tesla post “Spoiler Alert,” which is a play on words between revealing information ahead of time and the term “rear spoiler” in English, one could be convinced that the novelty lies in the addition of an aerodynamic appendage. Except that…
Except that no one recognizes any current model of Tesla in the video. The shape of the rear window, the roof support, the trunk cut, nothing matches. Is there a trap? Or the outlines of an entirely new model? The proportions do indeed seem very small.
Did Elon Musk once again preach falsehood by claiming that the development of a small Tesla at 25,000 euros was put on hold? Just to surprise everyone?
One thing is for sure: Tesla will not be able to avoid the arrival of an affordable city car if it wants to continue developing in Europe. Sales are contracting, stocks are only increasing, the value of used cars is falling, and structural costs (factory, personnel, etc.) will become unsustainable.
Answer on August 29, 2025 to be definitively settled.
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