Fiat unveils the 500e electric!
This page is translated from the original post "Fiat brade la 500e électrique !" in French.
- 12/09/2025 9:15
At the beginning of September, Fiat makes a strong move with a commercial campaign called “Pandastic Days”.
Fiat’s goal is clear: to make its electric models more accessible to the general public, particularly its electric city car, the Fiat 500e, whose sales are stagnating in France.
The Italian brand is thus offering an exceptional discount of up to 5,000 euros on the 500 electric, with no special conditions. Unlike other market offers, there is no need to meet complicated eligibility criteria. Any potential buyer can benefit from this offer until September 30.
With this direct discount, the list price of the Fiat 500e drops significantly. Initially listed from 28,900 euros, it now comes under the psychological barrier of 24,000 euros. This pricing level could attract motorists who are still hesitant to make the leap to electric.
But the good news doesn’t stop there. The city car also benefits from the ecological bonus, which now ranges between 3,181 and 4,242 euros depending on the household’s tax situation. With this double boost, the effective price of the 500e can drop to as low as 19,658 euros. This model has never been offered at such a price level in France.
This aggressive strategy is due to Fiat’s need to stimulate its electric sales in a context where the market remains hesitant. With the scheduled ban on thermal engines in 2035, the manufacturer can no longer afford to wait.
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By combining the manufacturer’s discount and public aid, the Fiat 500e thus becomes one of the most affordable electric city cars on the market. It also retains its retro charm, its perfect size for the city, and a range of up to 320 kilometers depending on the version.
Until the end of September, Fiat offers the opportunity to acquire an iconic electric car at a price equivalent to that of a well-equipped thermal city car. A strong signal, and perhaps the acceleration the 500e needed to finally attract a broader audience. Because who would still dare to say that price doesn’t matter?
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