A 7 Million Euro Scam?

Only 7 units of the Hypercar 777 will be produced and sold… for 7 million euros! And maybe it’s time to stop the nonsense.

This prototype marks the debut of a brand new automotive manufacturer named 777 Motors, founded by entrepreneur and collector Andrea Levy. The 777 hypercar is the result of a collaboration between Dallara, Gibson, and Umberto Palermo Design. It features a carbon monocoque approved by the FIA, a naturally aspirated 4,500 cc engine producing 730 horsepower at 9,000 rpm, weighs 900 kg, and will be fueled by synthetic fuels. An assembly of old technologies covered with a nice green wrap, in short. It promises a top speed of 370 km/h and should be able to withstand 4G of lateral force on turns. Its estimated lap time on the Monza circuit is 1 minute and 33 seconds. An important figure since it is the only circuit where the 777 will be authorized to race!

The seven units planned for 2025 will remain owned by the manufacturer at the 777 Motors headquarters in Monza. It’s on the Temple of Speed, and only there, that future buyers will be able to use it on track and participate in exclusive events specially organized for them, with dedicated track engineers.

So here we have an insanely expensive car, with impressive but not crazy performance, and above all condemned to endlessly circle the 5793 meters of the Monza circuit! Even if it could be used elsewhere, why spend so much on a car with outdated technology?

Just for comparison, the most advanced electric Hypercar at the moment, the Rimac Nevera, reaches 400 km/h, develops 1914 horsepower, costs “only” 2 million euros, and is homologated for the road with an autonomy of 550 km in WLTP cycle. It was developed by Formula 1 World Champion 2016 Nico Rosberg.

Is it too expensive? For less than 200,000 euros, you can get the ZEKKR 001 FR, which offers 4 real seats in ultimate comfort and 1280 horsepower to have fun on the circuit or go from 0 to 100 km/h in 2.1 seconds. This car was developed by another Formula 1 World Champion in 2007, Kimi Räikkönen.

Still too expensive? Well, for 38,000 euros, treat yourself to a MG4 XPOWER with 435 horsepower. That’s 60% of the power of the 777 for just 0.5% of its price!

What is rare is precious, and what is precious is expensive. But in the case of this 777, apart from being able to say “There are only 7 in the World and I have one”, no logic can justify the purchase. So in response to our question, no, it’s not a scam if the customer spends their money knowingly… but it’s definitely a foolish move!