This legendary American brand goes all-electric
This page is translated from the original post "Cette légendaire marque américaine passe 100% électrique" in French.
- 24/12/2023 15:46
Buick is committed to offering an all-electric lineup by the end of the decade.
Buick is preparing to undertake the biggest transformation in its rich history by electrifying its entire lineup in North America. To celebrate this, the manufacturer is unveiling a new badge and a new brand identity.
The upcoming electric vehicles will carry the name Electra, inspired by the brand’s history. “The brand is committed to delivering a fully electric future by the end of the decade,” said Duncan Aldred, Vice President of Buick and GMC worldwide. “The new logo, the use of the Electra series of names, and the new design of our future products will transform the brand.”
The new badge, which marks the first significant change to the emblem since 1990, will be mounted starting next year. It is no longer a circular logo but features a horizontal layout based on Buick’s recognizable triple shield. The redesigned columns of the triple shield, which originate from the ancestral heraldry of the company’s founder, David Dunbar Buick, incorporate fluid motions that will be seen in the design of future vehicles.
“Our upcoming products will adopt a new design language emphasizing an elegant, dynamic, and future-oriented appearance,” said Sharon Gauci, Executive Director of Global Design. “Our exteriors will feature fluid movements contrasting with tension to convey motion. The interiors will balance modern design, new technologies, and attention to detail to evoke warmth and a rich sensory experience.”
The Wildcat EV concept illustrates the brand’s new style, previewing upcoming production vehicles.
In addition to the new badge, the revamped brand identity will also include a new typography, an updated color palette, and a new marketing approach. Buick will update its physical and digital properties over the next 12 to 16 months.
As Buick looks to the future, its products continue to perform well in the United States and worldwide.
READ ALSO: Tesla Model Y should beware of Cadillac… but not just yet!
We also suggestthese articles:
Also read
