The Return of the Mazda MX-5!
This page is translated from the original post "Le retour de la Mazda MX-5 !" in French.
- 16/10/2023 11:40
As we previously announced! Alongside the 2024 version of its small Roadster MX-5, Mazda will showcase a concept at Tokyo Motor Show that previews its successor.
Focused on the legendary (not an exaggeration) MX-5, Mazda’s iconic roadster, the theme of the Mazda stand, titled “The Future Created by the Love of Cars”, aims to highlight the company’s ongoing commitment to the passion for driving and automobiles that drives its customers.
The poster, shared across all Mazda media platforms, shows a child’s hand holding a miniature of the latest MX-5 generation, setting the tone. Anyone lucky enough to have ever driven a MX-5 knows the joy this simple, no-frills roadster can bring. A short-throw manual gearbox, pedals close together for heel-and-toe shifting, rear-wheel drive to send the rear end into little tail-happy slides with a touch of throttle. This car is a true embodiment of automotive love.
Children in the spotlight at Mazda
Several MX-5 models will be displayed at the Japan Mobility Show opening on October 25. Mazda will debut the latest model of its roadster, the MX-5 2024, an evolution of the fourth-generation model, as well as a new concept car. The first generation MX-5 will also be featured as a durable symbol of Mazda’s commitment to driving pleasure. Additionally, a scaled-down 2/3 replica of the MX-5 will be on display to give children a simulated driving experience, along with an MX-5 SeDV that can be operated solely with the driver’s hands.
Moreover, Mazda will participate in “Out of KidZania” – a popular educational entertainment event that introduces children to the world of adult professions. Kids will be offered the chance to work in automobile manufacturing, including activities such as “sand casting” and “stamping operator” roles in a simulated Mazda factory. As they grow more responsible, the automotive industry not only gains respectability but also becomes more attractive to the younger generations, who are increasingly aware of environmental issues compared to their predecessors.
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