Dacia announces an electric vehicle for under 18,000 euros, powered by the Renault Group
This page is translated from the original post "Moteur du Groupe Renault, Dacia annonce une électrique à moins de 18 000 euros" in French.
- 21/02/2025 18:02
Dacia has just concluded a record year with exceptional commercial and financial performances. But tomorrow is already here.
In 2024, Dacia continued its growth momentum, establishing itself as one of the most sought-after brands in the European market. The subsidiary of the Renault group has solidified its position by ranking among the ten best-selling brands in Europe and reaching the podium for sales to private consumers, with the Sandero confirmed as the best-selling car across all channels.
Dacia’s results significantly contribute to the overall success of Renault Group, whose revenue reached €56.2 billion in 2024, marking an increase of 7.4%. With a strong order book equivalent to two months of forecasted sales, Dacia is entering 2025 on solid ground.
Dacia democratizes hybrid vehicles
As part of Renault Group’s electrification offensive, Dacia has also played a key role. While the brand remains true to its DNA of affordable vehicles, it is progressively integrating hybrid and electric technologies. This strategy is part of the response to European regulatory requirements on CO₂ emissions while maintaining remarkable price competitiveness. Dacia continues to attract customers with its value-driven business model. The brand also benefits from a modernized image thanks to an enhanced range with the facelifted Duster and the introduction of new models like the Bigster.
In 2025, Dacia plans to make an even greater impact by launching a new electric car at an unbeatable price of €18,000, featuring significantly improved specifications compared to the aging Spring. This model, aimed at democratizing access to electric mobility, is set to pose a major challenge for the brand. With autonomy and equipment tailored to the needs of urban and suburban users, this new offering aims to redefine the segment of affordable electric cars.
Dacia undeniably lifts the entire Renault group upward, acting as a driver of volume and profitability. But how much longer can this magic last? With intensified competition and the challenges of a rapidly changing market, particularly with respect to electrification and new Chinese players, one might wonder about Dacia’s ability to maintain its status as “seller of new cars at used car prices” in the long run.
ALSO READ: What is the Dacia Bigster offer worth at €353 per month?
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