Faced with backlash, Tesla lifts the resale ban on the Cybertruck
This page is translated from the original post "Face au tollé, Tesla retire l’interdiction de revente du Cybertruck" in French.
- 14/11/2023 20:12
The popular uproar successfully overturned the clause that prohibited a Tesla Cybertruck owner from reselling their pickup before one year.
Nice try. But it didn’t work. The outcry was such that, over the weekend when the scandal was revealed to the public, a massive wave of order cancellations caused Tesla to panic. To the point of removing this clause that, without the approval of the American manufacturer, prevented anyone from selling their electric pickup for any reason. Disappointment, speculation, or other motives.
In short, Tesla introduced this clause to regulate the market, prevent speculation, and maintain control over the used car market at a time when production was expected to be slow and limited. Tesla thus prioritized buying back the vehicle from a customer. The customer, by contract, faced a demand for damages of $50,000 if they failed to comply.
Tesla offered to buy back the Cybertruck from its customers at the original price minus 0.25 dollars per mile (equivalent to 0.23 € / 1.609 km).
Another hypothesis behind the introduction of this clause has also emerged, and it would be a stroke of marketing genius if true: to scare off speculators who had canceled their orders… in order to boost genuine customer interest on the waiting list.
And you know what? This seems very plausible coming from Elon Musk.
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