Gravity, the electric SUV that will save Lucid?

Lucid has unveiled its first electric SUV, Gravity.

The time is for gravity. Because to exist, it’s not enough to just promise smoke and mirrors. Lucid Motors is going through a rough patch, with orders half the expected… and therefore factory equipment running at a slowdown. The American automaker burns through an incredible amount of cash each month. Its stock market valuation has collapsed, exposing it to a takeover bid if a hostile buyer wanted to take control. A Chinese or Saudi firm could see an easy entry point into the American market afterwards.

Consequently, communication is essential to be visible. Launching a new electric SUV, contemporary and aligned with market expectations in North America, can only boost investor confidence. However, be warned: what you see here will not go into production for another year. Until then…

In the meantime, let’s stick to promises. The Gravity will complement Lucid Motors’s offering alongside the large sedan Air. A deployment approach similar to what Tesla used at its start, with a full-size family car (Model S) followed by a XXL SUV, the Model X.

From the outset, the Gravity emphasizes its range to reassure: up to 440 miles, or 708 km. This seems ambitious for such a large 7-seater vehicle with all the comforts of a limousine. The starting price will be $80,000 before taxes, approximately €90,000 including VAT.

From the front, it’s impossible to deny the kinship with the Lucid Air. Its profile and rear are more personalized, with the roofline being very aerodynamic. This helps improve its aerodynamic coefficient (Cx) of 0.24. Remarkable for such a commanding vehicle.

Power, battery capacity, performance—all still remain secret or should be taken with caution, as the Gravity seems to orbit outside of reality.

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