Volkswagen unveiled under 20,000 euros
This page is translated from the original post "La Volkswagen à moins de 20 000 euros dévoilée" in French.
- 07/02/2025 8:47
After totally missing the electric shift, Volkswagen is trying to bounce back, and what better way than with an affordable car.
During the general assembly held in Wolfsburg, Thomas Schäfer, CEO of Volkswagen, presented the company’s strategic directions. Employees also got an exclusive preview of the design of Volkswagen’s future budget electric model, offered at around 20,000 euros. Schäfer stated: “With the conclusion of negotiations in December, we launched the most ambitious plan in Volkswagen’s history. We are fully committed to achieving our common goals, notably making electric mobility accessible to everyone, an essential promise of our brand.” Returning to the fundamentals of the people’s car, a literal translation of Volkswagen, seems to be the roadmap for the coming years.
Volkswagen will unveil this model in March, but the production version is only scheduled for 2027. Such inertia raises questions when Chinese manufacturers are capable of completing all phases of vehicle presentation, homologation, and commercialization in just 6 months! With a starting price of 20,000 euros, this vehicle targets a broad audience. Schäfer emphasized: “An affordable, high-quality, and profitable Volkswagen electric car, designed in Europe for Europe – that is automotive engineering excellence.”
The ambition without rushing
This entry-level model aligns with the brand’s strategy, alongside the ID. 2all, whose production version will be launched in 2026 at a price below 25,000 euros. Since 2019, Volkswagen has sold over 1.35 million electric vehicles, including 500,000 ID.3s. These figures appear impressive but must be considered alongside Tesla’s annual production, which could reach 2 million units by 2025.
The “Triple A” plan of Volkswagen – Accelerate, Attack, Achieve – aims to become the global technological leader in electric vehicles by 2030. Achieving these ambitions in less than 5 years is optimistic at best, or potentially impossible, as the priority remains a profound restructuring to survive. Volkswagen must optimize its processes, maximize synergies within the group, and establish itself as a credible technological leader in electric vehicles. The challenge is significant: to prove that its past delays are now just a memory, and that the brand is ready to compete with the best to redefine electric mobility on a global scale.
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