Is the Toyota Urban Cruiser a bit too rugged?

Toyota continues its expansion in the 100% electric SUV market in Europe with the introduction of the Urban Cruiser.

This compact model complements an already existing lineup including the C-HR+ and bZ4X, covering segments B, C, and D SUVs. With robust features, impressive range, and a versatile interior, the Urban Cruiser positions itself as a serious contender. But will its straightforward, not particularly striking design appeal to European buyers?

Available with two lithium iron phosphate batteries, the Urban Cruiser offers ranges of up to 400 km in WLTP mixed cycle. The initial 49 kWh battery provides a power of 106 kW (144 hp) and approximately 300 km of range, ideal for daily commuting. A 61 kWh version, available in front-wheel drive or all-wheel drive, boosts capabilities to 174 hp and 400 km of range, or 184 hp and 350 km for the all-wheel drive version. Toyota also includes its Battery Care program, extending the battery warranty to up to 10 years or one million kilometers, under certain conditions.

Bold design but lacking finesse?

The « Urban Tech » design of the model is characterized by a « hammerhead » front face, slim headlights, and an encapsulating rear line. These elements highlight the SUV’s modernity and robustness. However, this bold style could polarize consumer opinions, who might prefer more traditional lines.

The Urban Cruiser excels in interior design. With a wheelbase of 2,700 mm, it offers space comparable to higher segment models. The sliding rear seats allow for increased passenger space or trunk volume. A raised driving position, a horizontal dashboard, and customizable ambient lighting add a premium feel.

Expected to arrive on the French market by the end of 2025, the Urban Cruiser seems poised to appeal to enthusiasts of electric SUVs. The question remains whether its distinctive design will resonate with consumers.

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